Designing The BURG

Here at InTheBurg, we’re all about all things Spartanburg and small business. So, it should come as no surprise that InTheBurg is a big fan of the original BURG-branding aficionados, Arrowhead Design Company!

Arrowhead Design Co. started small, with web and graphic design for local businesses and screen-printing their own Spartanburg-centric designs in-house.

In the early years, Arrowhead owners, Lanie Whitaker and Jamie Woodruff, made their name and brand known through pop-up events, festival booths, and printing-on-location, perfect for their brand’s organic and fast-paced vibes.

Today, Arrowhead Design Co. is the umbrella over several local operations, and a new national brand. In August 2020, Arrowhead moved operations from their original space on East Kennedy Street, to a new office and retail location at 870 East Main St.

You can’t miss their colorful new building; find whimsical murals by local artist Maggie MacDonald, whose studio fronts East Main St. Then, follow the parking directions behind the building to Arrowhead’s two new entities: the design headquarters office and BURG Apparel’s storefront and screen-printing studio.

Meet Lanie Whitaker, Arrowhead Design Co. President. Lanie founded Arrowhead in May 2016, and today leads a design team of seven young professionals in their 20’s.

Arrowhead Design Co. was recently awarded the James B. Thompson Small Business of the Year 2020 award at OneSpartanburg, Inc.’s Annual Celebration on September 1st.

In addition to Lanie, find numerous in-house specialists at the Arrowhead offices, including Director of Media Production Ima Ortega, Creative Director Slade Mullinax, Graphic Designer Kris Bridgeforth, Director of Business Development Heath Shaver, and Junior Content Creator Jared Draney.

Meet the squad and their numerous awards and design accolades here.

With new staffing specializations, Arrowhead Design Co. has expanded their business offerings to include dynamic web and graphic design, social media management, full-scale branding, marketing and advertising, and custom video services for their clients.

Located right beside the Arrowhead Design Co. offices, find BURG Apparel, the interactive shopping experience and storefront for all things “BURG” branding.

Browse custom shirt designs, printed in-house by hand, by owner Jamie Woodruff. More than just Spartanburg t-shirts, BURG Apparel has stitched hats, pet bandanas, stickers, pendants, waterbottles and mugs, postcards, and more to shop.

BURG Apparel may have started in Spartanburg, but Jamie has her eyes set on wider goals. With 70+ “Burgs” across the United States, the brand plans to market on the national level while printing locally. Shop new designs and gifts at BURGapparel.com.

“What ‘BURG’ are you from?”

Happy shopping, and congratulations to Arrowhead Design Co. on their Small Business of the Year recognition!